AT&T is celebrating Halloween by giving free pumpkins to customers who purchase cellphones or sign up for U-verse TV service, or add a year to existing cellphone or U-verse contracts -- if they come to an AT&T store today wearing a Halloween costume.
Some AT&T stores will host parties with costume contests and games such as bobbing for apples.
An Apple 8 gigabyte iPhone with accessory pack will be awarded to the person at each store who can grab the most apples floating in a tub of water, with his or her teeth, in 60 seconds, while blindfolded. The national champion will get lifetime free cellphone service in addition to the Apple iPhone.
Halloween candy and apple cider will be available for visitors at all AT&T stores, with no purchase or costume required.
According to company spokesman Bobby Pickett, "We are trying to establish in the minds of consumers that we are the new AT&T, and want to do things differently, and have some fun. Our employees will be in costume, and we'll have candy for trick-or-treaters. If this promotion goes well, we'll have special events on other holidays, too. Maybe we'll give turkeys on Thanksgiving, or candy and flowers on Valentine's Day. Lots of people are on the verge of getting a new phone, or are nearing the end of their contract, and the holiday give-away provides a friendly way to encourage them to visit AT&T now."