LaRosa's Pizza and Cincinnati Bell's wireless division will use text messages to give special offers to cellphone customers, according to The Cicinnati Enquirer.
The deals will be advertised with in-store posters, check inserts, billboards and box toppers. Ads will display a special number which subscribers can use to send a text message for a code to get the special offers.
They can use the code when paying their check in the restaurant or when ordering by phone. This program is the first of its kind in the U.S., the newspaper said.